Marketing

The em·power system also offers many push-pull selling opportunities with traditional store offerings including home theaters, audio components, personal computers, remote controls, large and small home appliances and dimmer switches. Many retail channels that focus on electronics also offer wired and wireless components for computer networking, cable and satellite distribution and telephone systems.
em·power neatly upgrades many existing retail offerings by combining distinct controls into a unified system as well as offering a platform for new recurring revenue services. Retailers with powerful brand names can generate long-term income, customer satisfaction and repeat business through the on-going contact of monthly services. Plus, new business relationships with professional installers will generate fresh sales as they draw upon the inventory of partner stores in their area and drive customers into the store for ‘showroom’ shopping.
Specialty retail operations can offer a compelling financing opportunity for em·power that places it in the same category as other offerings like projection TV’s and large appliances. Commercial sales represent another profitable opportunity in leasing for the specialty retail partner too.